Social Media

5 Social Media Scheduling Tools To Streamline Your Regular Posting

Social media use is a must in the competitive world of marketing. Unfortunately, it can be only too easy to fall down a social media wormhole. You only logged onto Facebook to update the status on your business page, and now you’re knee-deep in analytics, looking at how images you posted three years ago performed. We’ve all been there!

With social media nowadays, it’s all about being savvy. You need to be able to streamline your processes as much as possible, whether you’re creating new content, monitoring responses or connecting with new prospects.

Luckily, there are plenty of easy scheduling tools out there to help streamline your regular posting and make your hotel social media marketing a breeze. Let’s take a look at some of the best options.

Perhaps the most popular social scheduling tool, Buffer has all the features you need – and if you’re only going to use it for basic scheduling on a small number of networks, you can get it for free. However, if you manage more than ten social profiles or if you need to grant access to additional team members, it’s worth investing in the premium version. This allows you to schedule up to 2,000 posts per profile – you could theoretically schedule posts from now until 2020! Not that this is a good hotel social media marketing strategy, but the option is always there.

HootSuite is another popular social media management and scheduling tool, used by millions of businesses each day. Perhaps the best feature of HootSuite is the in-depth analytics it offers across every network. You’ll be able to manage full campaigns for all your social networks, as well as tracking the progress and growth of each platform. The scheduling dashboard allows you to create posts, shorten links, attach photos or videos, and amend each post to ensure they comply with the various character limits across each platform.

social media marketing
Sprout Social
Yes, Sprout Social offers the basic scheduling tools that will help you to streamline your regular posting and make social media much easier to manage. But it’s so much more than that. Sprout Social helps you to communicate and engage with your customers more openly, as well as gauging sentiment about your brand and products online. You can streamline your content by attaching photos and shortening links, but you can also analyse audience demographics and look at trends on your account to gain valuable insight that can be carried forward into future campaigns.

If you’re not looking for extensive analytics or engagement tools, Everypost could be the social media tool for you. The simple dashboard lets you create and schedule updates across Facebook, Twitter, Pinterest, LinkedIn, Google+ and Tumblr. You can also connect with your business email account and Dropbox for full coverage. 

If your business website is powered by WordPress, you can use CoSchedule, a handy plugin that will simplify your hotel social media marketing. This blog not only helps with scheduling social media content, it also gives you the ability to plan and schedule updates to your blog, from one streamlined dashboard within your website.